Treatment

 

 

Working Title – There's always time for Tea with PG/Puppy's Favourite Tea/ Sit down with PG/Take some more Tea with PG.

Genre – Advert for PG Tips

Target Audience – 18 – 25 Gender isn't specific, British, students living at home/family/younger audience.

Outline – The protagonist, Kayleigh, is procrastinating in her bedroom instead of doing work, she distracts herself and tries to think of ideas for her coursework, she continuously tries too play with the dog but he isnt interested. She dresses the dog in antlers and does a number of different activities such as throwing a ball, singing to song, cuddling the dog. Eventually, the dog finally gets her attention by bring her a box of PG and finishes by her drinking tea and continuing with her work.

Dog is cute and re-brands PG/replaces Monkey

Tea is a stress reliever, you can have it anytime you want no matter what your doing.

Helps you de-stress and do your work.

Character Profile:

Name: Kayleigh,

Age: 18

Race: White, British

Profession: Student 

 

Name: Gizmo, dog

 

Mise en scene

The mise en scene will be an average looking bedroom, mostly just shots of the protagonist on her bed and sitting at her desk.

Costume includes an oversized black playboy hoodie, black bottoms, black socks.

Props include, a laptop,a ball, a speaker, antlers, tinsel, a PG Tips box, a teddy bear, and a phone, a book.

Colour palette will be natural, but will be edited in post to make the overall look of the video brighter as filming when its dark and not enough light can negatively impact the quality of the picture.

Editing

I will cut and edit the clips together, so each is only a 2-3 seconds long; creating a montage.

 

Sound

Non-diegetic sound is to be determined once I have filmed and I'm ready in post.

There isn't much dialogue, however, in order for it not to get drowned out I probably won't be having a score or any audio clips put in as it will take away from the realism of the advert. I want the actions of the protagonist to speak for themselves rather than using music to tell or sway the audience. 

Any dialogue I have will be unscripted and ad lib as I want it to be as real as possible.

Cinematography

Springboard camera, stand and lighting.

I'll mostly be using wide static shots to capture the whole mise en scene, and activities the characters does.

Lighting could potentially be a problem because of the darker weather, and I'm filming in the evening. If it becomes a problem I can re-shoot, if I don't have time or it doesn't make much difference then will fix the issues in post using premiere pro.

I will edit colour and lighting as much as I can in post production using Premiere Pro

 

Primary and Secondary Research – Researched Tea branded digital video adverts and print adverts, and compared them to each other whilst doing research on the company's and their other previous adverts. I then conducted my own primary research by creating a questionnaire tailored to tea. With the information I acquired I used to further establish my advert idea and get an idea of what target audience to use and what they would like to see within the advert. I stuck with PG tips as they were the most popular according to my collected data. The data I collected I put into an audience profile which you can find on my research page.

Requirements and Resources

Actress

My house-bedroom

Film camera+microphone-from Springboard

Lots of PG tips Tea bags and something PG Tips branded.

Constraints and Contingency – My dog.

Legal and Ethical Considerations –linking to the above show that you have considered the legal and ethical issues such as copyright

Proposed Schedule – See planning